TL:DR I analyzed marketing programmes across universities in Singapore, China, India, Australia, Hong Kong, Japan, and compared them to programmes across the Caribbean. The gap is massive. APAC universities are increasingly teaching: Much of the…
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The Marketing Jobs Gap: APAC vs The Caribbean
TL;DR I analyzed 54 marketing job listings across APAC/global companies and the Caribbean to understand how both regions are designing modern marketing roles. The findings revealed that the gap is not primarily about talent —…
IShowSpeed x Expedia: The Caribbean Got the Attention — Expedia Built the System
The Caribbean Is Fueling Something Bigger In just a few days, IShowSpeed has already pulled 4.7 million views in Trinidad, 4.2 million in Grenada, and over 6.5 million across Dominica, St. Kitts, and St. Maarten….
IShowSpeed in Trinidad & Tobago: What the Data Says 24 Hours Later
When moments like this happen, I pay attention. Not to the noise. To the signals. One of the biggest content creators in the world, IShowSpeed, just kicked off his Caribbean tour in Trinidad & Tobago….
Agentic Storefronts: What the Shopify & ChatGPT Rollout Means
1. The Rollout Is Underway! Agentic storefronts are no longer a future concept—they are already beginning to take shape in real, deployed infrastructure. For years, AI in commerce has been discussed as an emerging trend,…
How to Get Your Business Found, Recommended, and Chosen by AI
The Shift Is Already Happening Being Chosen by AI is quickly becoming one of the most important factors in whether your business gets seen, considered, and ultimately selected by customers. A major shift is already…
SEO, AEO, GEO and AI Search For Business
The Way People Discover Businesses Online Is Changing For many years, digital marketing followed a familiar pattern. Businesses focused on search engines, social media, and increasingly AI search as the main ways customers discovered information…
How Companies Pay Remote Workers in the Caribbean
Introduction: You Don’t Choose How You’re Paid One of the biggest misconceptions about remote work — especially here in the Caribbean — is the idea that you get to choose how a company pays you….
Carnival Prep: 5 Quick Wins to Maximize Visitor Spending
1. Carnival Week Is a Digital Opportunity Carnival week is not just a cultural moment — it is one of the most compressed and competitive economic windows in Trinidad and Tobago’s calendar. In a matter…
Do You Really Need a Website in the Caribbean in 2026?
1. The Question People Keep Asking (and Why It’s the Wrong One) In 2026, it’s still common to hear people ask: And to be fair — these aren’t foolish questions. They’re logical questions based on…