SELF-PACED WORKSHOP • AI VISIBILITY • DIGITAL STRATEGY

Digital Strategy in the Age of AI

Access the complete workshop replay, AI-powered business assessment, presentation slides, learning resources, and your practical 90-day Digital Visibility roadmap.

Discover how AI is transforming search, customer discovery, trust and digital visibility—and learn the systems every modern business needs to remain discoverable, relevant and competitive.

Get Instant Access — US$25
$50 Live Workshop $25 Self-Paced Edition
4 Hours Workshop Replay
Self-Paced Learn Anytime
Immediate Access After Purchase
Replay + Hub Resources Included
NOW AVAILABLE ON DEMAND

The Live Workshop Is Over. The Learning Continues.

Originally delivered live for US$50, the complete self-paced edition is now available for US$25 with the replay, Resource Hub, AI-powered assessment, implementation resources and 90-day roadmap.

LIVE EDITION US$50
  • Live delivery
  • Real-time experience
  • Live strategic exercise
EVERYTHING INCLUDED

More Than
a Workshop Replay.

You're not just purchasing a recording. You're getting the complete workshop experience, implementation resources, guided assessment tools and ongoing learning materials—all in one place.

01

Workshop Replay

Complete four-hour workshop with both the Saturday and Sunday recordings.

02

Presentation Slides

Download the complete workshop presentation used throughout the training.

03

AI Assessment

Complete the AI-powered Digital Visibility Assessment for your business.

04

90-Day Roadmap

Generate a practical implementation roadmap tailored to your business.

05

AI Visibility Course

Continue learning with the recommended AI Visibility course included inside the Resource Hub.

06

Recommended Reading

Expand your knowledge with the featured business and marketing book recommendation.

07

Career Insights

Discover two emerging digital marketing careers shaping the future of SEO, AEO and AI Visibility.

08

Real Job Examples

Review two live job listings to understand exactly what employers are looking for today.

09

Resource Hub

Access all workshop resources, downloads, updates and implementation material in one place.

HOW THE SELF-PACED EXPERIENCE WORKS

Learn. Assess. Build.

You're not simply purchasing a workshop replay. You're following a guided implementation process designed to help you understand the new AI landscape, evaluate your business and build a practical strategy for the next 90 days.

STEP 01

Watch the Workshop

Choose either the Saturday or Sunday recording and work through the complete training at your own pace.

STEP 02

Download the Assessment

Access the AI-powered Digital Visibility Assessment from inside the Workshop Resource Hub.

STEP 03

Upload It Into Your AI Assistant

Use ChatGPT, Gemini, Claude, Microsoft Copilot or DeepSeek to begin your guided strategy session.

STEP 04

Complete the Guided Assessment

The AI will guide you through a structured consultation covering your business, digital presence, authority, content, infrastructure and capabilities.

STEP 05

Generate Your 90-Day Roadmap

Receive a practical implementation roadmap based on your business, resources, market, goals and current digital maturity.

THE DIGITAL SHIFT

Discovery Has Changed. Visibility Must Change With It.

Inside the workshop, you will understand why businesses are no longer competing only for Google rankings or social-media attention.

They are competing to become cited, recommended, trusted and understood by AI systems.

01

Search Is Becoming Answer-First

Customers increasingly receive complete answers from AI tools and search engines before visiting a website.

02

Clicks Are No Longer Guaranteed

A business can appear in search without earning the visit. Visibility must now create trust before the click.

03

Discovery Is Fragmented

Customers now move between Google, social platforms, marketplaces, AI assistants, reviews and online communities.

04

Trust Signals Matter More

Reviews, expertise, mentions, structured content and third-party validation help AI systems decide which brands to recommend.

The new objective is not simply to rank. It is to become the trusted answer.
THE BUSINESS PROBLEM

Most Businesses Are Invisible to AI.

Many organisations believe they have a digital strategy because they have a website and social-media accounts. That is no longer enough.

AI systems evaluate access, structure, authority, consistency and trust before confidently citing or recommending a business.

01

Website Access & Crawlability

If search engines and AI systems cannot properly access, crawl or interpret your website, they cannot confidently understand or recommend your business.

02

Weak Authority Signals

Limited expertise, reviews, citations, mentions and third-party validation make it difficult for AI systems to establish trust.

03

Poor Content Structure

Content may exist, but without clear topics, useful answers, supporting evidence and structure, AI systems struggle to understand its meaning.

04

Inconsistent Business Information

Conflicting names, addresses, services, contact details and business descriptions weaken confidence across your digital ecosystem.

05

Outdated Digital Strategy

A strategy focused only on rankings, posting frequency and follower growth no longer reflects how customers discover and evaluate businesses.

06

Overdependence on Social Media

Businesses that rely primarily on rented platforms often lack the owned digital assets needed to build lasting authority and visibility.

FROM PROBLEM TO PRIORITY

The workshop shows you how to identify these gaps in your own business and determine what to fix first.

SEO, AEO, GEO & AI VISIBILITY

The New Visibility Landscape.

Search visibility is no longer limited to ranking on Google. Businesses must now be understood across search engines, answer engines and generative AI systems.

SEO remains foundational, but businesses must now build for rankings, answers, citations, recommendations and brand understanding.

01 SEO

Search Engine Optimization

Builds the technical, content and authority foundation required to rank in traditional search results and attract qualified traffic.

02 AEO

Answer Engine Optimization

Structures information so search engines and AI assistants can identify, extract and present clear answers to customer questions.

03 GEO

Generative Engine Optimization

Improves the likelihood that generative AI platforms will cite, reference or recommend your business within their responses.

04 AI

AI Visibility

Focuses on whether AI systems accurately understand your business, expertise, services, authority, relevance and reputation.

How the visibility landscape has expanded
Capability
Primary Objective
Where Visibility Appears
Success Signal
SEO
Rank and attract qualified traffic
Google and Bing search results
Rankings, clicks and conversions
AEO
Become the clearest answer
Search summaries, answer boxes and AI assistants
Extracted answers, mentions and visibility
GEO
Earn citations and recommendations
ChatGPT, Gemini, Claude, Copilot and DeepSeek
Citations, references and recommendations
AI Visibility
Strengthen brand understanding
Across the wider AI discovery ecosystem
Accurate recognition, relevance and trust
THE AI VISIBILITY FRAMEWORK

The Framework You Will Use.

Inside the workshop, you will learn a structured visibility system designed to show how the different parts of your digital presence work together.

This is not general AI commentary. It is a practical framework for evaluating your business and identifying the areas that require attention.

01 FOUNDATION

Digital Foundation

Your website, technical setup, crawlability, business information and owned digital infrastructure.

02 CONTENT

Helpful Content

Clear, useful and structured information that answers customer questions and demonstrates expertise.

03 AUTHORITY

Brand Authority

The signals that establish your business as credible, experienced, relevant and trustworthy.

04 REPUTATION

Media and Mentions

Third-party references, citations, interviews, features and external validation across the web.

05 REACH

Social Distribution

The channels that distribute your ideas, extend your reach and create additional discovery signals.

06 TRUST

Community Trust

Reviews, recommendations, customer conversations and the reputation created by real-world experiences.

07 PERFORMANCE

Measurement and Revenue Signals

The analytics, search demand, conversions, customer behaviour and commercial outcomes that show whether visibility is creating business value.

FROM FRAMEWORK TO ACTION

You will use this framework to evaluate your current visibility and shape your 90-day strategy.

THE COMPLETE ON-DEMAND CURRICULUM

Inside the Workshop.

Work through six structured modules covering the shift from traditional search to AI-assisted discovery, visibility, authority and implementation.

Each module builds toward a clearer understanding of your current digital position and the practical actions required over the next 90 days.

01 DISCOVERY

The AI Search Shift

  • How AI is changing discovery
  • Search engines versus answer engines
  • SEO, AEO and GEO
  • How AI retrieval works
02 VISIBILITY

The New Visibility Stack

  • Digital infrastructure
  • Authority signals
  • Modern SEO
  • Trust and recommendation systems
03 CONTENT

Content and AI Visibility

  • Structuring content for AI retrieval
  • Semantic clarity
  • Building entity recognition
  • Creating AI-readable content systems
04 AUTHORITY

Authority and Recommendations

  • Media mentions
  • Public relations
  • Reviews and third-party validation
  • Building recommendation signals
05 ASSESSMENT

The AI-Powered Business Assessment

  • Evaluating your digital presence
  • Identifying visibility gaps
  • Assessing authority and infrastructure
  • Determining strategic priorities
06 IMPLEMENTATION

Your 90-Day Roadmap

  • Implementation priorities
  • Content direction
  • Authority-building opportunities
  • Measurement and next actions
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THE AI-POWERED ASSESSMENT

Turn the Workshop Into a Strategy for Your Business.

The downloadable assessment transforms your preferred AI assistant into a guided digital-strategy consultant.

It evaluates your current position, identifies the most important gaps and turns your answers into a practical 90-day plan.

YOUR AI STRATEGY CONSULTANT
Assess. Prioritise. Build.

Upload the assessment into ChatGPT, Gemini, Claude, Copilot or DeepSeek. Your AI assistant will guide you through the process one question at a time.

INPUT ANALYSIS ROADMAP
01

What It Evaluates

  • Your business model
  • Digital maturity
  • Website and infrastructure
  • Search visibility
  • Content systems
  • Authority signals
  • Customer-discovery channels
  • Internal capabilities
  • Available resources
  • Priority gaps
02

What It Generates

  • Executive assessment
  • Key strengths
  • Visibility gaps
  • Strategic priorities
  • 30-day actions
  • 60-day actions
  • 90-day actions
  • Recommended ownership
  • Measurement priorities
90 DAYS
THE PRACTICAL OUTCOME

You finish with a strategy shaped around your business, market, resources, capabilities and current digital maturity—not a generic checklist.

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CHOOSE YOUR REPLAY

Two Recordings. One Complete Workshop.

The Saturday and Sunday recordings contain the same core workshop, curriculum and strategic framework.

New participants only need to choose one recording and watch it from beginning to end.

Saturday Replay

Complete recording of the Saturday workshop session.

OR
Sunday Replay

Complete recording of the Sunday workshop session.

✓ Same curriculum
✓ Same strategic framework
✓ Same resources
✓ Choose whichever session you prefer
CONTINUE LEARNING INSIDE THE RESOURCE HUB

Your Learning Does Not End With the Replay.

The Resource Hub extends the workshop into a practical learning environment you can return to as you build, refine and implement your digital strategy.

Each resource is selected to help you deepen your understanding, strengthen your capabilities or move the work forward.

01
DEEPEN YOUR KNOWLEDGE

Recommended AI Visibility Courses

Continue developing your understanding of AI search, answer engines, generative discovery and the capabilities businesses now need.

02
STRENGTHEN YOUR THINKING

Marketing and Communications Books

Explore recommended reading that strengthens your understanding of positioning, authority, customer behaviour, trust and modern communications.

03
EXPAND THE WORKSHOP

Additional Videos and Learning Resources

Build on the workshop with selected videos, articles and practical references that provide more context around the ideas introduced.

04
REVIEW THE MATERIAL

Workshop Slides

Revisit the key frameworks, examples and strategic concepts without needing to search through the full recording.

05
EVALUATE YOUR BUSINESS

The Digital Visibility Assessment

Apply the workshop directly to your business, identify visibility gaps and clarify the areas that need the most attention.

06
MOVE INTO ACTION

The 90-Day Roadmap Framework

Turn your assessment into a practical sequence of priorities, actions, ownership decisions and measurable next steps.

07
BUILD THE CAPABILITY

Career and Capability Resources

Explore the emerging roles, skills and professional capabilities connected to AI visibility, AEO, GEO and modern digital strategy.

Use the Resource Hub to review what you learned, strengthen your knowledge and continue implementing the strategy at your own pace.

THE NEW CAREERS EMERGING FROM AI SEARCH

See Where Digital Marketing Is Heading.

The Resource Hub explores the newest capabilities emerging across AI Search, Answer Engines and Generative AI, giving you a clearer understanding of where the industry is moving.

Rather than discussing these careers in theory, you'll see how employers are already hiring for them today.

EMERGING SPECIALISMS

Four capabilities shaping the next generation of digital marketing.

Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO)
AI Visibility
Search and Content Strategy
02
INCLUDED INSIDE THE RESOURCE HUB

Two Real Job Listings

Review two current job opportunities focused on AI search, visibility and modern content strategy to understand how organisations are defining these capabilities today.

FOR BUSINESS OWNERS & CORPORATE LEADERS

These listings reveal the capabilities your organisation will need to begin building internally or accessing through specialist consultants as AI-driven discovery continues to reshape digital marketing.

FOR MARKETERS & PROFESSIONALS

Treat these roles as career blueprints. Study the responsibilities, tools, expected outcomes and required skills to understand what to learn next.

WHO THIS IS FOR

Built for People Preparing for the Next Digital Economy.

This self-paced workshop is designed for professionals and organisations that need to understand how AI-driven discovery is changing marketing, visibility and business growth.

Work through the material at your own pace, revisit the frameworks when needed and apply the lessons directly to your business, team or career.

01
THE AUDIENCE

This workshop is for

01

Business owners

02

Entrepreneurs

03

Marketing professionals

04

Consultants

05

Agencies

06

Corporate teams

07

Executives

08

Content strategists

09

Communications professionals

10

Career changers

11

Caribbean businesses

12

Digital-first brands

02
THE USE CASE

Especially useful if you need to

01

Understand how AI is changing discovery

02

Evaluate your current digital visibility

03

Update an outdated digital strategy

04

Prepare your marketing team

05

Develop AI Visibility capabilities

06

Identify new career opportunities

07

Build a practical implementation roadmap

WHAT THIS IS NOT

This is not a prompt-hacks class, a social-media basics course or a quick-money-with-AI programme.

YOUR INSTRUCTOR

Learn from Keron Rose.

Keron Rose is a Digital Strategist, consultant, educator and media personality who helps businesses prepare for the next generation of search, AI visibility and digital transformation.

His work combines practical business strategy with university education, media commentary and real-world consulting across the Caribbean, North America and Asia-Pacific.

10+
YEARS OF DIGITAL STRATEGY

Advising organisations, governments, universities, financial institutions and growing businesses on digital transformation and modern marketing strategy.

01

Digital Strategist

Advising businesses on digital strategy, AI visibility, search and customer acquisition.

02

Consultant & Educator

Helping organisations build practical digital capabilities through consulting, executive education and workshops.

03

Media Personality

Television, radio and podcast host covering AI, digital business and emerging technology.

04

Columnist

Weekly contributor writing about AI, digital strategy and the future of business.

05

University Programme Advisor

Supporting higher education initiatives that prepare professionals for the evolving digital economy.

06

Lecturer

Teaching postgraduate digital strategy, marketing, ecommerce and AI-related business topics.

07

Podcast Host

Sharing practical insights on digital business, entrepreneurship and emerging technologies.

08

Caribbean & APAC Perspective

Working across the Caribbean while living in Asia, bringing global digital trends into regional business conversations.

GET INSTANT ACCESS

Complete Self-Paced Workshop.

US$
25

Originally delivered live for US$50

WHAT YOU RECEIVE

Everything you need to learn, assess and begin implementing the strategy.

Purchase once and work through the complete workshop and supporting resources at your own pace.

01

Four-hour workshop

02

Two replay options

03

Workshop slides

04

AI-powered assessment

05

90-day roadmap framework

06

Resource Hub

07

Course and book recommendations

08

Career resources

09

Watch at your own pace

FREQUENTLY ASKED QUESTIONS

Everything You Need to Know Before You Begin.

Clear answers about access, recordings, the Resource Hub, the AI-powered assessment and how the self-paced workshop works.

Access to the workshop replays and Resource Hub should be available after purchase.

No. The live sessions have concluded. This is the complete self-paced edition of the workshop.

Either recording. The Saturday and Sunday sessions cover the same core workshop, curriculum and strategic framework.

The complete workshop is approximately four hours long.

Yes. You can pause, resume and work through the material at your own pace.

The Resource Hub includes the workshop recordings, slides, the Digital Visibility Assessment, the 90-day roadmap framework, recommended courses, books, videos, career resources and real job examples.

You can use ChatGPT, Gemini, Claude, Microsoft Copilot or DeepSeek to complete the assessment.

No. The concepts are explained from a strategic business perspective and do not require a technical background.

Yes. It can help teams understand the capabilities, infrastructure and responsibilities required for modern digital visibility.

The AI-powered assessment generates recommendations based on your answers. A private strategy session with Keron is a separate service.

Credit card and PayPal are accepted.

FINAL STEP

The Workshop Is Complete. Your Strategy Is Just Beginning.

AI is already changing how customers discover, compare and trust businesses.

The self-paced workshop gives you the framework, assessment and resources to understand the shift, evaluate your business and begin building your next 90 days.

COMPLETE WORKSHOP + RESOURCE HUB
US$25
Get Instant Access
Watch at your own pace Complete the assessment Build your roadmap