Have you found yourselves at times being overwhelmed with the sheer amount of digital tools, digital marketing platforms, CRM’s, email marketing platforms? The list goes on with how many tools are being introduced or innovated at an alarming rate. It gets scary for many and what’s even scarier is that if you are not using them or learning them, you will eventually lose! The saying “I am not tech-savvy”, is no longer an excuse. From now on, any business that you are in, you must also be a tech business as well.

It is IMPOSSIBLE to compete in the digital age without learning the new tools of the trade. I cringe whenever I walk into a business and they are still taking payments by cash only or offering me a receipt that’s handwritten and fresh out of the receipt book.

You need systems that track your sales, communicate to your customers, set up reminders and notifications, gain sales online, etc. These are all systems that need to be integrated into your business if you are to have any success in your business.

Take 2 min and ask yourself, what are all the pieces of technology you use in your business. Even if it’s your phone to send emails to your clients, that’s a piece of technology.

Today, this is more of a rant or better yet, food for thought. A business in 2019 and moving forward, will only be as good as the technology they use to deliver an amazing customer service experience.

“A business in 2019 and moving forward, will only be as good as the technology they use to deliver an amazing customer service experience.”

Keron Rose

The old adage of tried and true, will not get you moving forward. You leave the door open for someone who is more creative and more willing to how to use the necessary systems to deliver a better experience to the same clients in your market.

The right pieces of technology can allow for solopreneurs to compete with larger players in your space!

So I want all of my fellow entrepreneurs to take a really good look at themselves if you are not tech-savvy or catch yourself saying this to yourself. You need to be willing to open up and put yourself in a position to start to learn the new skills or start hiring the right people who are tech-savvy and can aid you.

There are many people overpaying for services and also for labour, that if they understood what technology they needed in their business, they could reduce expenses dramatically. Those savings could then be further used to invest in other aspects of the business to continue to grow.

I’ll say it again…I am not tech-savvy is no longer an excuse.

Paywise is officially back and I know there are many people who are ecstatic to hear that news lol. Getting paid via digital means is still somewhat of a new concept for most people here in Trinidad & Tobago. There has not been an education drive that pushes the mindset of up and coming business owners to use digital systems to increase the growth of their companies.

As a result, we see many headlines from news outlets proclaiming that we are still in a recession and times are hard. That being said, we have two great services in Wipay & Paywise that everybody should be incorporating into their business. I wanted to address when you should be using Wipay or Paywise in your business.

We are all on the hunt for extra money and trying to figure out the puzzle of how to do it and juggle a full-time job. Last month, I told you that I received a job offer and I decided to take it because I knew it would help me accelerate my goals. I am able to do this because I have built up my online business, so it can run even though I am physically at work. If you don’t have an online business, it’s time to start thinking about how to monetize the skills from your day job.

Let’s get one thing straight! If someone is willing to pay you for a job, it means that you have value.

Keron Rose

For my Chappelle Show fans, do you remember when Rick James said, “Cocaine is a hell of a drug.” Well, let me remix it a little, MOTIVATION is a hell of a drug! A good motivational speaker gets us in our feelings, hypes us up and makes us feel we can take on the world. There is an allure about being able to inspire the masses and see them hanging onto your every word. The art of motivation has turned into a big business and for good reason but with so many people thinking they can just get on a stage and speak, we need to start asking…”Why should we listen to you?”

You ever scroll through Instagram or Facebook and realize the accounts that only post inspirational quotes have hundreds of thousands of followers, get the most shares and thousands of “Amen” in the comments?