It’s 2020 and unfortunately, the social media giants still haven’t given the Caribbean the full versions of the social media platforms that they have given to other markets. Key features are missing for us to really push e-commerce on social media and this is why Caribbean businesses need to be relevant on Google.
Simple things like being able to tag our products on IG, so that clients can begin the buyer journey, without having to read a paragraph of your sales info or clicking a link in bio. That feature alone is one of the key reasons why social media marketers, swear up and down by social commerce and yet, we don’t have access to it.
So why must Caribbean businesses focus on building their Google presence? We have everything we need need to build e-commerce on platforms like WordPress and now with payment processors like Wipay, it is the big push that we need to build online.