TL:DR I analyzed marketing programmes across universities in Singapore, China, India, Australia, Hong Kong, Japan, and compared them to programmes across the Caribbean. The gap is massive. APAC universities are increasingly teaching: Much of the…
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The Marketing Jobs Gap: APAC vs The Caribbean
TL;DR I analyzed 54 marketing job listings across APAC/global companies and the Caribbean to understand how both regions are designing modern marketing roles. The findings revealed that the gap is not primarily about talent —…
IShowSpeed x Expedia: The Caribbean Got the Attention — Expedia Built the System
The Caribbean Is Fueling Something Bigger In just a few days, IShowSpeed has already pulled 4.7 million views in Trinidad, 4.2 million in Grenada, and over 6.5 million across Dominica, St. Kitts, and St. Maarten….
IShowSpeed in Trinidad & Tobago: What the Data Says 24 Hours Later
When moments like this happen, I pay attention. Not to the noise. To the signals. One of the biggest content creators in the world, IShowSpeed, just kicked off his Caribbean tour in Trinidad & Tobago….
How Well Do You Know Roti Lovers In Trinidad and Tobago?
Most businesses in Trinidad and Tobago think they know their audience.They assume they understand who their customers are, what they care about, and what kind of content will catch their eye.But when you really look…
The Mid-Season Soca Social Media Report 2025
Carnival 2025 is in full swing, and with just three weeks left before the grand spectacle of Carnival Monday and Tuesday (March 3-4, 2025), the energy is at an all-time high! This is the peak…
Digital Strategy: Courts & The Top Home Retailers
In today’s digital landscape, businesses are increasingly turning to online platforms to reach and engage with their customers. The home furniture and appliance sector in Trinidad and Tobago is no exception, with players such as…
How The Banks Perform Digitally in Trinidad and Tobago!
The banking industry in Trinidad and Tobago is undergoing a significant digital transformation, driven by the rapid adoption of online services and a shift in consumer preferences. As more customers prioritize convenience and accessibility, it…
Are There Any Good Marketing Jobs in Trinidad and Tobago?
The marketing landscape in Trinidad and Tobago is facing a critical challenge. Many companies are falling behind in their understanding of modern marketing practices, especially in the digital realm. As the industry continues to evolve…
Why The Digital Marketing Specialist Job at Massy Is Problematic!
We take a deep dive into this marketing role at Massy!