We made it folks, we got through Christmas, New Years and now finally, Carnival. I don’t know about you but I am relieved because we can finally focus on what is going to be one of the most important years for us here in Trinidad and also the Caribbean. We are in the midst of our e-commerce revolution here in Trinidad & Tobago and it really hit me in one of the unlikeliest places, a fete.

Specifically, Kes Tuesday. While relaxing with my cousins and enjoying the energy inside the Queens Park Savannah, I decided to purchase a beverage and was a bit shocked when they asked me “how would I be paying?”. I was shocked because I didn’t know I had a choice, it has always been cash only at every single event since I moved to Trinidad a few years ago. Heck, I even ensured to take out enough money so that I didn’t run out of drinking money and have to be sober for the night.

It’s 2020 and here in the Caribbean, the conversation is still being had about whether your focus should be on digital assets or social media. Many people still believe they do not need assets like having your website, email list, notification list, etc and that all they need to do is have a popular social media.

The biggest misconception for this is that people associate building these assets as too expensive and since social media is free, it is the better option. Social media may be free to sign up and free to use but don’t get twisted, social media is expensive.

Organic reach is dead and this is why TikTok is being highly touted right now because of its insane organic reach, which is something we haven’t enjoyed in years. Remember when you would post things and your list would actually see it? No, me neither, it’s been so long.

Have you heard about Google Business? Here in the Caribbean, one of the biggest mistakes we are making is not building our Digital Assets. The focus has generally been on trying to succeed on social media but many have not taken the time to understand what actually works on social media in order to find that success. A better strategy for businesses is to start investing in their digital assets and begin truly building their online presence.

That said, I am going to start talking about the digital assets that businesses in the Caribbean need to start building. First up, here are 5 reasons to set up Google Business and I’ll break down its significance in 2020.

I am currently writing this whilst listening to my favourite soca artist, “Skinny Fabulous”. I am here getting so hyped up and I decided to go check out his website to learn more about him and get info on upcoming concert dates when I quickly realized, he has no website. Matter of fact, there is barely any info about him online. I started searching for other Caribbean artistes and it’s a bigger problem than I initially thought.

It’s 2020 and Caribbean artistes need to do better!

Here are 5 reasons why Caribbean music artistes must learn digital marketing skills or at least have a team that understands and is capable of building their digital presence.