Have you found yourselves at times being overwhelmed with the sheer amount of digital tools, digital marketing platforms, CRM’s, email marketing platforms? The list goes on with how many tools are being introduced or innovated at an alarming rate. It gets scary for many and what’s even scarier is that if you are not using them or learning them, you will eventually lose! The saying “I am not tech-savvy”, is no longer an excuse. From now on, any business that you are in, you must also be a tech business as well.
It is IMPOSSIBLE to compete in the digital age without learning the new tools of the trade. I cringe whenever I walk into a business and they are still taking payments by cash only or offering me a receipt that’s handwritten and fresh out of the receipt book.