We made it folks, we got through Christmas, New Years and now finally, Carnival. I don’t know about you but I am relieved because we can finally focus on what is going to be one of the most important years for us here in Trinidad and also the Caribbean. We are in the midst of our e-commerce revolution here in Trinidad & Tobago and it really hit me in one of the unlikeliest places, a fete.

Specifically, Kes Tuesday. While relaxing with my cousins and enjoying the energy inside the Queens Park Savannah, I decided to purchase a beverage and was a bit shocked when they asked me “how would I be paying?”. I was shocked because I didn’t know I had a choice, it has always been cash only at every single event since I moved to Trinidad a few years ago. Heck, I even ensured to take out enough money so that I didn’t run out of drinking money and have to be sober for the night.

It’s 2020 and here in the Caribbean, the conversation is still being had about whether your focus should be on digital assets or social media. Many people still believe they do not need assets like having your website, email list, notification list, etc and that all they need to do is have a popular social media.

The biggest misconception for this is that people associate building these assets as too expensive and since social media is free, it is the better option. Social media may be free to sign up and free to use but don’t get twisted, social media is expensive.

Organic reach is dead and this is why TikTok is being highly touted right now because of its insane organic reach, which is something we haven’t enjoyed in years. Remember when you would post things and your list would actually see it? No, me neither, it’s been so long.

Have you heard about Google Business? Here in the Caribbean, one of the biggest mistakes we are making is not building our Digital Assets. The focus has generally been on trying to succeed on social media but many have not taken the time to understand what actually works on social media in order to find that success. A better strategy for businesses is to start investing in their digital assets and begin truly building their online presence.

That said, I am going to start talking about the digital assets that businesses in the Caribbean need to start building. First up, here are 5 reasons to set up Google Business and I’ll break down its significance in 2020.

Blogging isn’t something that just came about within the last year, it’s actually something that has been around since 1994. While blogs became mainstream in 2010 with over 152 million blogs online, it is still a medium that hasn’t really taken off in the Caribbean and for good reason. It begs the question to be asked, is blogging relevant in the Caribbean? I decided to break this down into a list of 5 reasons why it is relevant in the Caribbean.

I am sure you have all heard of the phrase, “timing is everything”, haven’t you?

Well, to put this into perspective, here in Trinidad, we only got fibre internet back in 2016. I remember when I just moved here in Oct 2013 and we didn’t even have 1mbps of speed. Netflix was buffering for heaven’s sake…NETFLIX!