The Mid-Season Soca Social Media Report 2025

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soca social media

Carnival 2025 is in full swing, and with just three weeks left before the grand spectacle of Carnival Monday and Tuesday (March 3-4, 2025), the energy is at an all-time high! This is the peak season—the time when the biggest fetes are happening, Panorama finals, Soca Monarch, and last-minute costume preparations are in full effect. But while the streets are heating up, there’s another battle happening in the digital space—the race for social media dominance among our top soca stars.

We know the Carnival season officially kicks off from Boxing Day (December 26) to Ash Wednesday (March 5), and right now, we are in the final stretch. This is the moment when artists make their biggest push—dropping new music, performing at back-to-back events, and engaging with fans across social platforms.

But who’s really winning the digital crowd? Who has the most engaged fan base? Who’s getting the most likes, shares, and conversations? This soca social media report breaks down how 15 of Trinidad’s top soca superstars have been performing over the last 30 days (Jan 9th – Feb 9th) across Facebook, Instagram, TikTok, YouTube, and Twitter.

While there are many soca artists in the game, we’ve zeroed in on 15 powerhouses with the biggest platforms to analyze who’s leading the digital charge, how fans are reacting, and what strategies are working best. This report is packed with real data, key insights, and a breakdown of engagement trends to see how the audience is vibing with soca’s biggest names.

This data provides a clear picture of how these artists are performing on social media and how audiences are engaging with them. It’s not just about who has the biggest following—it’s about who is truly capturing the crowd.

For businesses looking to advertise with soca artists or use them as brand ambassadors, this soca social media report is the kind of data you need to make informed decisions. It gives insight into which artists have the most engaged and active platforms, helping brands choose the best digital partners for maximum impact.

This report ranks the 15 selected artists based on their social media performance, engagement, amplification, and more.

So, let’s dive in and see who’s taking the Carnival crown on social media!

If you don’t want to go through the full breakdown and just want to see the recap of who is winning in each category, scroll to the end of this article.

Total Social Media Following: Who Has the Largest Digital Audience?

In this section, we’re looking at the total social media following for each of the 15 soca artists in this report. You will see three separate images, each showing five artists, but for clarity, we have combined all the data into one ranked list.

The images are there to provide a visual breakdown of the social media reach of each artist, but the ranking that follows takes all 15 artists into account in one complete comparison. This will give a clearer picture of who has the largest digital audience across Facebook, Instagram, Twitter, YouTube, and TikTok.

Now, let’s see who dominates the social media space!

Key Insights from Total Social Media Following

  1. Machel Montano (1.72M followers) – Dominance Across Platforms
    • Machel Montano remains the undisputed leader in total social media following with 1,720,846 followers across Facebook, Instagram, Twitter, and YouTube. His biggest audience is on Instagram (678K), followed by YouTube (518K) and Facebook (291K). His diverse reach solidifies his position as the most followed soca artist.
  2. Kes The Band (1.20M followers) – Strong Presence Across All Channels
    • Kes The Band has 1,205,473 followers, with Facebook (318K) being their largest audience, followed closely by Instagram (396K) and YouTube (233K). Their TikTok presence (112K) is also notable, showing their adaptability to newer platforms.
  3. Patrice Roberts (1.13M followers) – Instagram-Heavy Following
    • Patrice Roberts has 1,132,834 total followers, with Instagram (742K) as her dominant platform. Her Facebook (119K) and YouTube (147K) are secondary platforms, while her TikTok (86K) audience continues to grow.
  4. Nailah Blackman (1.00M followers) – Balanced Audience Across Channels
    • With 1,000,012 followers, Nailah (formerly Chilli Bibi) has a strong base on Instagram (548K) and YouTube (173K), while her TikTok (119K) audience gives her a competitive edge in short-form content.
  5. Yung Bredda (888K followers) – TikTok Powerhouse
    • Yung Bredda’s 888,303 total following is heavily driven by TikTok (313K), making him the most dominant on that platform. His Instagram (376K) and YouTube (156K) also contribute significantly to his reach.
  6. Nadia Batson (706K followers) – Strong Multi-Platform Engagement
    • Nadia has 706,338 followers, with Instagram (312K) leading, followed by a notable Facebook (193K) audience and TikTok (109K). Her YouTube (43K) presence is smaller in comparison.
  7. Bunji Garlin (628K followers) – Consistent Legacy Presence
    • Bunji’s 628,115 total followers show a strong Instagram (336K) and Facebook (144K) presence, with Twitter (103K) also being a key platform for him.
  8. Voice (405K followers) – Steady Social Media Growth
    • Voice has a total of 405,420 followers, with Instagram (261K) and YouTube (60K) making up most of his audience. His Facebook (60K) and Twitter (13K) engagement remains solid.
  9. Nessa Preppy (401K followers) – Instagram-Centric Growth
    • Nessa has 401,587 total followers, with Instagram (267K) as her largest audience. Her TikTok (82K) and YouTube (33K) are also growing steadily.
  10. Kerwin Du Bois (280K followers) – Twitter & Instagram Driven
  • Kerwin’s 280,808 total followers are largely on Instagram (116K) and Twitter (67K), with Facebook (55K) and YouTube (40K) making up the rest.
  1. Trinidad Killa (196K followers) – Instagram & TikTok Focused
  • With 196,028 followers, Instagram (138K) and TikTok (41K) are his primary platforms, while YouTube (15K) remains relatively low.
  1. Mical Teja (103K followers) – Emerging Star on Social Media
  • Mical Teja has 103,216 total followers, with a strong Instagram (59K) presence. His TikTok (19K) and YouTube (15K) audiences are growing steadily.
  1. GBM Nutron (28K followers) – Niche Following
  • GBM Nutron has 28,566 followers, with Instagram (20K) being his primary platform. His YouTube (5K) and TikTok (1K) numbers are much lower in comparison.

Top Soca Artist on Each Social Media Platform

  • Facebook – Kes The Band (318,584 followers)
    • The largest audience on Facebook, showing strong engagement from fans who follow updates and event promotions.
  • Instagram – Patrice Roberts (742,413 followers)
    • The most followed soca artist on Instagram, leveraging high engagement through lifestyle, performance content, and music promotions.
  • Twitter – Machel Montano (232,462 followers)
    • Leads on Twitter, with an active fanbase engaging in real-time conversations, announcements, and trending discussions.
  • YouTube – Machel Montano (518,000 subscribers)
    • Dominates YouTube with the most subscribers, reflecting his extensive catalog of music videos, performances, and official releases.
  • TikTok – Yung Bredda (313,454 followers)
    • The king of TikTok among soca artists, leveraging viral trends, comedic content, and high engagement with short-form videos.

Total Number of Posts Across Platforms

  1. Bunji Garlin – 162 posts (Most active artist)
  2. Machel Montano – 126 posts
  3. Nessa Preppy – 81 posts
  4. Captain EA – 72 posts
  5. Mical Teja – 67 posts
  6. Nailah Blackman – 47 posts
  7. Patrice Roberts – 46 posts
  8. Kes The Band – 41 posts
  9. Lyrikal – 35 posts
  10. Nadia Batson – 33 posts
  11. Trinidad Killa – 32 posts
  12. Voice – 32 posts
  13. Yung Bredda – 32 posts
  14. GBM Nutron – 13 posts
  15. Kerwin Du Bois – 7 posts (Least active artist)

  • Bunji Garlin leads significantly with the highest post count at 162, more than double the competitor average.
  • Machel Montano (126) and Nessa Preppy (81) maintain strong visibility with high post counts.
  • Artists like Nailah Blackman (47), Patrice Roberts (46), and Kes The Band (41) are consistent but could increase content volume for greater impact.
  • Trinidad Killa, Voice, and Yung Bredda (all at 32 posts) show moderate activity, while GBM Nutron (13) and Kerwin Du Bois (7) are posting at significantly lower frequencies, which may affect engagement levels.

Total Engagement Across Social MediaPlatforms

Here’s the key insights breakdown for total engagement across all 15 soca artists, ranked from highest to lowest:

Key Insights – Total Engagement Across All Platforms

  1. Machel Montano – 623k
    • Machel Montano is dominating total engagement across platforms, with 623,000 total interactions, marking a +234% increase. His content continues to resonate deeply with fans.
  2. Yung Bredda – 405k
    • Yung Bredda ranks second with 405,000 engagements, benefiting from his strong presence on TikTok and YouTube, where his audience is most active.
  3. Trinidad Killa – 196k
    • Trinidad Killa is showing +422% growth, pulling in 196,000 engagements, solidifying his connection with fans through high-energy content.
  4. Nessa Preppy – 134k
    • With 134,000 total engagements, Nessa Preppy maintains strong engagement rates, showing a +180% increase, particularly on Instagram and TikTok.
  5. Kes The Band – 154k
    • Kes The Band remains one of the most engaged artists, drawing 154,000 engagements, despite experiencing a -60.3% drop in total engagement.
  6. Patrice Roberts – 145k
    • Patrice Roberts matches Kes with 145,000 engagements, but saw a -32.9% decline, indicating a need for more high-impact content.
  7. Bunji Garlin – 145k
    • Bunji Garlin also registers 145,000 total engagements, experiencing +77.6% growth, likely driven by interactive and trending posts.
  8. Nailah Blackman – 145k
    • Nailah Blackman records 145,000 engagements, but trends -47.9% lower, meaning there’s potential to refine content strategy for better reach.
  9. Nadia Batson – 96.9k
    • Nadia Batson holds 96,900 engagements, showing a small but +4.21% increase, signaling consistent audience interaction.
  10. Lyrikal – 66k
  • Lyrikal secures 66,000 total engagements, benefiting from a +269% increase, likely fueled by audience interest in his latest music and live content.
  1. Voice – 62.8k
  • Voice engages 62,800 times, but has a -9.53% decrease, indicating some room for content optimization.
  1. Mical Teja – 19.7k
  • Mical Teja lands at 19,700 engagements, with a -17.8% decline, suggesting a need for higher-performing content strategies.
  1. Kerwin Du Bois – 14.5k
  • Kerwin Du Bois registers 14,500 total engagements, marking a +65.7% increase, showing his content is gaining traction.
  1. GBM Nutron – 8.61k
  • GBM Nutron sees 8,610 engagements, with a -24.9% drop, meaning his content needs better audience targeting.
  1. Captain EA – 8.32k
  • Captain EA rounds off the rankings with 8,320 engagements, though experiencing a small +4.14% increase, signaling steady but low audience interaction.

Final Takeaway – Mid-Season Social Media Review for Soca Artists

With three weeks left before Carnival Monday and Tuesday, here are the key takeaways from the social media performance of 15 top soca artists:

  1. Machel Montano leads in total engagement, proving that a strong brand and consistent content strategy keep him ahead. However, newer names like Yung Bredda and Trinidad Killa are capitalizing on TikTok and YouTube engagement.
  2. Posting frequency impacts engagement, with Bunji Garlin, Machel Montano, and Nessa Preppy leading in content output. Artists with fewer posts saw lower engagement rates, showing that consistent content is key.
  3. Platform strategy matters – TikTok and YouTube are driving the highest engagement, while Facebook and Twitter show weaker interaction. Artists focusing on video content are seeing better results across platforms.

As we approach the peak of Carnival season, the artists who refine their content strategy and platform focus will have the biggest impact.

Total Applause (Likes Across Social Media)

Cross-Channel Applause (All 15 Artists Ranked by Applause Volume)

What is Applause?

Applause represents positive reactions to content, including likes, favorites, and similar interactions. It indicates how well an artist’s content resonates with their audience across different platforms.

Top 15 Soca Artists Ranked by Applause Volume

  1. Machel Montano – 595K Applause
    • Highest applause across all platforms, exceeding competitor averages by 232%.
    • Strongest on Instagram and YouTube, where fans react most positively to his content.
  2. Yung Bredda – 376K Applause
    • Dominates TikTok and Instagram, where short-form content thrives.
    • Strong performance among younger audiences, with a 39.8% increase in engagement.
  3. Trinidad Killa – 182K Applause
    • Shows 434% growth, indicating a rapidly increasing fan response.
    • High applause on Instagram and YouTube, where his music and personality-driven content shine.
  4. Kes The Band – 147K Applause
    • Strong multi-platform presence, though applause has dropped by 60.2%.
    • Facebook and Instagram remain primary sources of engagement.
  5. Patrice Roberts – 138K Applause
    • Engaged audience, though applause decreased by 34.2%.
    • High interaction on Instagram and YouTube, particularly for performance content.
  6. Bunji Garlin – 134K Applause
    • Sees a 71.8% increase, signaling a resurgence in engagement.
    • Strongest applause from Instagram and Facebook.
  7. Nessa Preppy – 128K Applause
    • Surging engagement with a 182% increase.
    • TikTok and Instagram are the main drivers of her applause.
  8. Nailah Blackman – 141K Applause(previously listed as Chilli Bibi)
    • Engaged fanbase, but facing a 48.1% decline in applause.
    • Performs best on Instagram and YouTube.
  9. Nadia Batson – 92.6K Applause
    • Slight growth with a 3.33% increase.
    • Facebook and Instagram remain key engagement platforms.
  10. Lyrikal – 62.2K Applause
  • 269% increase, showing massive engagement growth.
  • High applause on Instagram and Facebook.
  1. Voice – 59.7K Applause
  • Experiencing a 12.1% drop, though still maintaining steady interactions.
  • Best applause sources are Instagram and YouTube.
  1. Kerwin Du Bois – 13.7K Applause
  • Sees 68.6% growth, despite lower overall applause numbers.
  • Engagement primarily from Instagram and Facebook.
  1. Mical Teja – 17.5K Applause
  • Decrease of 16.6%, indicating engagement challenges.
  • Instagram and YouTube are his primary applause sources.
  1. Captain EA – 7.90K Applause
  • Shows 9.63% growth, but still ranks among the lowest in total applause.
  • Low engagement across platforms, indicating room for growth.
  1. GBM Nutron – 8.33K Applause
  • Declining engagement, down by 25%.
  • Low applause across all social media platforms.

Cross-Channel Conversation Breakdown (Comments)

Key Insights on Cross-Channel Conversation (Ranked by Total Interactions)

  1. Machel Montano – 20.1k (+230%)
    • Best Performing Platform: Instagram
    • The leader in audience conversations, showing strong engagement across platforms, particularly Instagram.
  2. Trinidad Killa – 13.6k (+610%)
    • Best Performing Platform: Instagram & YouTube
    • Massive surge in audience interaction, proving high engagement levels with his content.
  3. Yung Bredda – 9.58k (+71.1%)
    • Best Performing Platform: TikTok
    • Strong conversation numbers, mainly driven by TikTok, where his content sparks significant engagement.
  4. Bunji Garlin – 7.25k (+145%)
    • Best Performing Platform: Instagram
    • A major increase in conversation, with Instagram leading the way in audience interactions.
  5. Patrice Roberts – 4.92k (-20.8%)
    • Best Performing Platform: Instagram
    • Despite a decline, Instagram remains her strongest platform for audience discussions.
  6. Nessa Preppy – 4.18k (+143%)
    • Best Performing Platform: Instagram
    • A significant jump in conversation, proving her growing influence on Instagram.
  7. Lyrikal – 3.87k (+161%)
    • Best Performing Platform: Instagram
    • Rapid conversation growth, mainly through Instagram, suggesting increased audience interaction.
  8. Kes The Band – 3.46k (-59.9%)
    • Best Performing Platform: Instagram & YouTube
    • A sharp decline in conversation despite a strong presence on Instagram and YouTube.
  9. Mical Teja – 3.85k (+53.5%)
    • Best Performing Platform: Instagram
    • Consistent growth in audience conversations, driven primarily by Instagram.
  10. Chilli Bibi (Nailah Blackman) – 3.59k (-38.7%)
  • Best Performing Platform: Instagram
  • A decline in overall interactions, but Instagram remains her best-performing platform.
  1. Voice – 3.17k (+46%)
  • Best Performing Platform: Instagram
  • Steady growth in audience engagement, showing an increasing fan discussion.
  1. Nadia Batson – 2.58k (+3.08%)
  • Best Performing Platform: Instagram
  • A small increase in conversation, maintaining steady engagement.
  1. Kerwin Du Bois – 851 (+29.9%)
  • Best Performing Platform: Twitter
  • Modest growth in conversation, with Twitter leading interactions.
  1. Captain EA – 466 (-39.6%)
  • Best Performing Platform: Instagram
  • Struggling to generate conversations, with a need for more audience-focused content.
  1. GBM Nutron – 279 (-19.6%)
  • Best Performing Platform: Instagram
  • Lowest conversation numbers, highlighting weak engagement strategies.

Final Takeaways

  1. Machel Montano continues to dominate conversation engagement, with Instagram leading the way.
  2. Trinidad Killa and Yung Bredda show massive audience growth through YouTube and TikTok, respectively.
  3. Kes The Band and Nailah Blackman have declining interactions, indicating a need for improved engagement strategies.

Cross-Channel Amplification (Total Social Media Shares)

Amplification measures how often an artist’s content is shared across platforms (e.g., reposts, retweets, shares, duets). This reflects how much the audience actively spreads their content.

  1. Yung Bredda – 19.5k
    • Best Performing Platform: TikTok
  2. Machel Montano – 7.71k
    • Best Performing Platform: Instagram & YouTube
  3. Bunji Garlin – 4.07k
    • Best Performing Platform: Instagram
  4. Kes The Band – 3.24k
    • Best Performing Platform: Instagram & YouTube
  5. Patrice Roberts – 2.53k
    • Best Performing Platform: Instagram
  6. Nadia Batson – 1.72k
    • Best Performing Platform: Instagram
  7. Nessa Preppy – 1.78k
    • Best Performing Platform: TikTok & Instagram
  8. Mical Teja – 1.53k
    • Best Performing Platform: TikTok & Twitter
  9. Trinidad Killa – 1.08k
    • Best Performing Platform: TikTok
  10. Voice – 890
  • Best Performing Platform: Instagram
  1. Captain EA – 174
  • Best Performing Platform: TikTok
  1. Lyrikal – 140
  • Best Performing Platform: Instagram & TikTok
  1. Nailah Blackman (Chilli Bibi) – 43
  • Best Performing Platform: Instagram
  1. Kerwin Du Bois – 13.7
  • Best Performing Platform: Twitter
  1. GBM Nutron – 8.33
  • Best Performing Platform: Instagram

Final Takeaways

  1. Yung Bredda dominates amplification with 19.5k shares, leading by a massive margin, primarily due to his viral content on TikTok.
  2. Machel Montano, Bunji Garlin, and Kes The Band maintain strong amplification numbers, proving that both legacy and emerging artists can generate shares if they have engaging content.
  3. TikTok and Instagram continue to be the best platforms for driving shares, emphasizing the importance of short-form, highly engaging content in soca music promotion.

The Top Performing Posts in The Last 30 Days

Top 10 Highest Engaging Posts (Ranked by Total Engagement)

  1. Yung Bredda – “The West Zest” (TikTok, Jan 25) – 160K Engagements
    • Engagement Rate by Follower: 48%
    • The most engaged post across all artists, proving Yung Bredda’s TikTok dominance. His comedic and relatable content is fueling his viral success.
  2. Trinidad Killa – “Eskimo” Official Music Video (YouTube, Jan 21) – 38.6K Engagements
    • Engagement Rate by Follower: 251%
    • The highest engagement rate of all posts, indicating that Trinidad Killa’s music video resonated strongly with his audience.
  3. Nessa Preppy – “Just because allyuh fraid d word panty” (TikTok, Jan 30) – 33.2K Engagements
    • Engagement Rate by Follower: 40.4%
    • A mix of humor and trending topics drove strong engagement, making it her best-performing post of the season.
  4. Nadia Batson – “Dem chirren was hilarious” (TikTok, Feb 4) – 21K Engagements
    • Engagement Rate by Follower: 19.2%
    • Shows that funny, family-related content resonates well with her audience.
  5. Patrice Roberts – “Is tomorrow Friday? Because I think I’m gonna get loose like goose” (TikTok, Jan 31) – 15K Engagements
    • Engagement Rate by Follower: 17.4%
    • A simple but effective audience-driven engagement post, proving that relatable themes work well.
  6. Kes The Band – “All in town is traffic jam! Something to help you wine and unwind” (TikTok, Jan 30) – 12.9K Engagements
    • Engagement Rate by Follower: 11.5%
    • Showcases their ability to blend music promotion with a real-time Carnival experience.
  7. Voice – “How long you eh hear a take a wine on ah aliennn” (TikTok, Jan 14) – 12.6K Engagements
    • Engagement Rate by Follower: 144%
    • The highest engagement rate for Voice, indicating nostalgic and interactive content performs well.
  8. Kes The Band – “Trinidad Carnival start” (TikTok, Jan 20) – 8.8K Engagements
    • Engagement Rate by Follower: 7.79%
    • A Carnival-related post that created significant engagement but with a lower engagement rate compared to other viral content.
  9. Patrice Roberts – “Haven’t had s*x in so long” (TikTok, Jan 23) – 7.07K Engagements
    • Engagement Rate by Follower: 8.19%
    • A bold and playful post that drew good engagement but didn’t go as viral as expected.
  10. Bunji Garlin – “#TheVikings #Carnival2025 #FYP #VikingofSoca” (TikTok, Feb 4) – 6.41K Engagements
  • Engagement Rate by Follower: 15.6%
  • A Carnival-themed post with solid engagement, keeping him relevant in the conversation.

Additional Notable Posts

  • Voice – “She might be fed up of me” (TikTok, Jan 20) – 5.7K Engagements
    • Engagement Rate by Follower: 65.1%
    • Shows that personal storytelling and humor perform well.
  • Mical Teja – “Stream ‘RIDDIM’ Mical Teja x Coutain” (YouTube, Jan 24) – 5K Engagements
    • Engagement Rate by Follower: 32.2%
    • His song promotion strategy on YouTube generated decent engagement.
  • Voice – “A day in the life” (TikTok, Jan 23) – 2.63K Engagements
    • Engagement Rate by Follower: 30.1%
    • Behind-the-scenes content helps boost relatability and engagement.
  • Lyrikal – “Took it to the streets of Southside Trinidad” (TikTok, Jan 31) – 1.13K Engagements
    • Engagement Rate by Follower: 15.6%
    • A community-based post that engaged fans locally.
  • Mical Teja – “The euphoric feeling in Soca is what I love tbh” (X, Feb 3) – 1.08K Engagements
    • Engagement Rate by Follower: 29%
    • Twitter/X remains a small but engaged platform for discussing Soca’s impact.

Activity and Engagement Rates

What is Engagement Rate per Follower & Why It Matters?

Engagement Rate per Follower is a key metric that measures how interactive an audience is with an artist’s content relative to their total following.

  • Why it’s important? A high engagement rate means an artist’s followers are actively liking, commenting, and sharing their content, rather than just being passive followers.
  • Follower Size vs. Engagement:
    • A large following with a low engagement rate suggests an audience that isn’t actively engaging with the artist’s content.
    • A smaller following with a high engagement rate indicates a highly interactive fanbase, where a greater percentage of followers engage with each post.

Key Insights – Engagement Rate per Follower (Ranked Highest to Lowest)

  1. Trinidad Killa – 5.86% (32 posts)
    • Best Performing Platform: TikTok
    • His audience is the most engaged, despite not being the most frequent poster, proving that content quality matters more than volume.
  2. Yung Bredda – 4.82% (32 posts)
    • Best Performing Platform: TikTok
    • A strong engagement rate, showing that his viral content resonates deeply with fans.
  3. GBM Nutron – 3.28% (13 posts)
    • Best Performing Platform: Instagram
    • Posting less frequently, but his engagement rate suggests strong audience connection when he does post.
  4. Kerwin Du Bois – 2.18% (7 posts)
    • Best Performing Platform: Twitter & Instagram
    • Despite having the fewest posts, his engagement rate is higher than artists posting far more often.
  5. Nessa Preppy – 1.43% (81 posts)
    • Best Performing Platform: TikTok & Instagram
    • A strong balance between post volume and engagement, showing consistency in audience interaction.
  6. Kes The Band – 1.40% (41 posts)
    • Best Performing Platform: Instagram & YouTube
    • Engagement is slightly lower than Nessa Preppy, despite having fewer posts.
  7. Nadia Batson – 1.33% (33 posts)
    • Best Performing Platform: Instagram
    • A solid engagement rate relative to her following, showing steady audience interaction.
  8. Lyrikal – 1.30% (35 posts)
    • Best Performing Platform: Instagram & TikTok
    • Performing similarly to Nadia Batson but with slightly lower engagement levels.
  9. Voice – 1.01% (32 posts)
    • Best Performing Platform: Instagram & TikTok
    • Engagement rate is moderate, meaning his audience is interacting but not at the highest levels.
  10. Machel Montano – 0.98% (126 posts)
  • Best Performing Platform: Instagram & YouTube
  • Despite posting more than most artists, his engagement rate suggests that a large following doesn’t always mean high interaction.
  1. Mical Teja – 0.95% (67 posts)
  • Best Performing Platform: Instagram & Twitter
  • Engaging fans at similar levels to Machel, but with far fewer posts.
  1. Patrice Roberts – 0.68% (46 posts)
  • Best Performing Platform: Instagram
  • Posting frequently, but engagement levels indicate room for improvement in content strategy.
  1. Nailah Blackman – 0.66% (47 posts)
  • Best Performing Platform: Instagram
  • Similar to Patrice Roberts, she’s active but not generating the highest engagement per follower.
  1. Bunji Garlin – 0.52% (162 posts)
  • Best Performing Platform: Instagram & Facebook
  • The most active artist but with one of the lowest engagement rates, indicating that posting often doesn’t necessarily mean higher engagement.
  1. Captain EA – 0.31% (72 posts)
  • Best Performing Platform: TikTok
  • The lowest engagement rate, showing that despite high post volume, interaction levels remain low.

Final Takeaways

  1. Trinidad Killa, Yung Bredda, and GBM Nutron have the most engaged audiences, proving that posting fewer but high-quality, viral content works best.
  2. High post volume does not always mean high engagement – Bunji Garlin, Machel Montano, and Captain EA post frequently, yet their engagement rate per follower is among the lowest.

The Top Social Media Channels Per Engagement Rate

  1. YouTube – 19.7% Engagement Rate per Follower
    • Platform Ranking: #1
    • Best For: Video-based content; highest engagement rate with fewer posts, demonstrating that videos resonate deeply with audiences.
    • Insight: Despite having the lowest posting frequency (0.06 posts per day), YouTube still dominates in generating strong engagement, proving that quality content can outperform sheer volume.
  2. TikTok – 7.09% Engagement Rate per Follower
    • Platform Ranking: #2
    • Best For: Short-form, viral content; high engagement rate with a relatively low post frequency (0.23 posts per day).
    • Insight: TikTok’s high engagement rate continues to prove that the platform excels at sparking deep audience connections even with fewer posts. TikTok thrives on interactive and relatable content.
  3. TikTok – 5.79% Engagement Rate per Follower (Second Batch of Data)
    • Platform Ranking: #3
    • Best For: Short-form video content.
    • Insight: With another set of TikTok posts showing 5.79% engagement, it’s evident that TikTok’s formula for success involves frequent and engaging posts that continue to boost interaction rates.
  4. Instagram – 1.86% Engagement Rate per Follower
    • Platform Ranking: #4
    • Best For: Frequent and varied content, including photos, stories, and reels.
    • Insight: Instagram remains a steady platform for generating engagement, with its higher post frequency (0.66 posts per day) leading to solid but not extraordinary interaction. While it has more posts than YouTube and TikTok, the engagement rate is lower.
  5. Instagram – 0.97% Engagement Rate per Follower (First Batch of Data)
    • Platform Ranking: #5
    • Best For: Visual content, particularly photos and stories.
    • Insight: Even with a higher post volume, Instagram’s engagement rate in this batch is lower than TikTok and YouTube. The large volume of posts (1.15 per day) might dilute the individual engagement.
  6. Facebook – 0.74% Engagement Rate per Follower
    • Platform Ranking: #6
    • Best For: Group-oriented posts and community content.
    • Insight: Facebook’s lower engagement rate suggests that it’s not performing well for the soca community when compared to other platforms, despite some posts still generating moderate engagement.
  7. Twitter – 0.19% Engagement Rate per Follower
    • Platform Ranking: #7
    • Best For: Real-time updates, announcements, and discussions.
    • Insight: Twitter has the lowest engagement rate, and its quick, short-form content is generating little interaction. This indicates that Twitter is not a primary platform for driving engagement with soca artists at this stage.

Summary

  • YouTube and TikTok dominate as the best platforms for driving engagement rate per follower, with TikTok excelling at short-form viral content, and YouTube’s video-based content delivering the highest rates despite lower post frequency.
  • Instagram shows a steady presence but with lower engagement compared to the video platforms, especially given the high post frequency.
  • Facebook and Twitter perform the weakest in terms of engagement rate, suggesting that content types suited for these platforms may need optimization to better engage their audiences.

The Top Performing Types of Content

Video Posts Drive the Highest Engagement

  • Video posts dominate with the highest engagement rate per follower (8.20%), showing that video content is the most effective for generating interaction, even with a moderate posting frequency of 0.32 posts per day. This suggests that quality video content resonates well with followers and generates strong audience connections.

Carousel Posts Generate Moderate Engagement

  • Carousel posts come in second with a 2.82% engagement rate, though their posting frequency is low (0.10 posts per day). This indicates that when carousel posts are used, they are able to drive solid engagement, especially when they showcase multiple images or pieces of content in a single post.

Photo Posts Have Solid Engagement

  • Photo posts have a 4.55% engagement rate, which is also strong relative to other post types. They are posted at a moderate frequency of 0.13 posts per day, and their engagement shows that static imagery remains highly effective in conveying messages to the audience.

Reels Drive Frequent Engagement but Lower Rate

  • Reel posts show an engagement rate of 1.56%, which is lower than video and carousel posts but still significant. Despite being posted at a higher frequency (0.49 posts per day), reels seem to provide consistent engagement but might not be as impactful as video posts in terms of deep interaction.

Status Updates and Links Have Low Engagement

  • Status updates and link posts have some of the lowest engagement rates at 2.21% and 0.13% respectively. This suggests that short text-based updates or external links do not perform as well in driving engagement. Their low post frequency is reflected in the relatively low engagement.

GIFs Have the Lowest Engagement

  • GIFs, with a 0.088% engagement rate, represent the least engaging content type. The extremely low post frequency (0.01 posts per day) and low engagement suggest that GIFs are not as effective for soca artists looking to engage their audience.

Summary

  • Video content continues to be the best-performing post type for generating high engagement per follower, followed by photo posts and carousel posts.
  • Reels provide moderate engagement, with a higher posting frequency, but they do not drive as much engagement as videos.
  • Status updates, links, and GIFs are less effective in driving audience interaction and should potentially be reevaluated or used more strategically.

Winners Across Key Categories

  1. Most Followed Artist – Machel Montano (1.72M total followers)
  2. Most Engaged Artist – Machel Montano (623k total engagement)
  3. Most Talked About Artist (Conversations) – Machel Montano (20.1k total conversations)
  4. Most Shares (Amplification) – Yung Bredda (19.5k shares)
  5. Most Active Artist (Total Posts) – Bunji Garlin (162 posts)
  6. Highest Engagement Rate Per Follower – Trinidad Killa (5.86% engagement rate per follower)
  7. Top-Performing Social Media Platform – YouTube (Average engagement rate per follower of 7.91%)
  8. Top-Performing Content Type – Video (Average engagement rate per follower of 4.68%)

9. Highest Engagement Rate Per Follower

  • Trinidad Killa (YouTube – Eskimo Music Video) – 251% engagement rate per follower
  • This post had the most significant interaction relative to his following, indicating a highly engaged audience.

10. Highest Total Engagement on a Post

  • Yung Bredda (TikTok – “The West Zest”) – 160k total engagement
  • This post generated the most overall interactions across likes, comments, and shares, making it the most engaged post in total numbers.

Overall Top 5 Artists Based on All Metrics

(Who’s dominating the digital landscape?)

After analyzing total audience, engagement, comments, shares, content performance, and social media strategy, here are the top five soca artists dominating social media for Carnival 2025:

  1. Machel Montano – The Veteran Dominator
    • Massive audience, highest engagement, and consistently viral content.
    • Best performing on Instagram & YouTube.
  2. Yung Bredda – The Viral King
    • TikTok dominance, high engagement rate, and most reshared content.
    • The top soca artist for viral videos.
  3. Trinidad Killa – The Underdog Taking Over
    • One of the highest engagement rates per follower.
    • Consistently driving conversations.
  4. Patrice Roberts – The Crowd Favorite
    • Consistent engagement across all platforms.
    • Top performer for concert clips & live performances.
  5. Nailah Blackman – The Multi-Platform Powerhouse
    • Strong presence across Instagram, YouTube, and TikTok.
    • Engaging and interactive content.

The artists who understand engagement, content strategy, and audience interaction are the ones who will drive the most streams, bookings, and brand deals.

For artists, this is a game-changer—if you’re not investing in social media, you’re leaving money on the table.

For businesses, this data is gold—whether you’re looking for sponsorship opportunities, brand ambassadors, or advertising partners, the numbers don’t lie.

The data from this analysis provides a clear picture of how soca artists are performing across various social media platforms. From total following to engagement rates, post activity, and amplification, we can see which artists are successfully capturing the crowd online and keeping their audiences engaged. Soca social media is evolving, with different platforms driving varying levels of interaction, and artists utilizing unique content strategies to resonate with their fans.

Closing Statement

This comprehensive breakdown gives valuable insights into who is truly capturing the crowd online and which artists have the most engaged fan bases. This data is not just useful for fans but also for businesses looking to collaborate with soca artists for advertising or brand partnerships. Whether it’s through sponsorships, influencer marketing, or endorsements, knowing which artists drive the most engagement can help brands make strategic decisions on who to align with for maximum impact.

If you would like to contact me for a competitor analysis or social media influencer analysis done for your organization, reach out here –> Contact.

If you would like to book a 1 on 1 Digital Strategy session, reach out here —> Digital Strategy Session.

Feel free to connect with me over on Linkedin as well.

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