Have you heard about Google Business? Here in the Caribbean, one of the biggest mistakes we are making is not building our Digital Assets. The focus has generally been on trying to succeed on social media but many have not taken the time to understand what actually works on social media in order to find that success. A better strategy for businesses is to start investing in their digital assets and begin truly building their online presence.

That said, I am going to start talking about the digital assets that businesses in the Caribbean need to start building. First up, here are 5 reasons to set up Google Business and I’ll break down its significance in 2020.