It’s 2020 and here in the Caribbean, the conversation is still being had about whether your focus should be on digital assets or social media. Many people still believe they do not need assets like having your website, email list, notification list, etc and that all they need to do is have a popular social media.
The biggest misconception for this is that people associate building these assets as too expensive and since social media is free, it is the better option. Social media may be free to sign up and free to use but don’t get twisted, social media is expensive.
Organic reach is dead and this is why TikTok is being highly touted right now because of its insane organic reach, which is something we haven’t enjoyed in years. Remember when you would post things and your list would actually see it? No, me neither, it’s been so long.