I know some of you are reading this title and are thinking “blasphemy” lol…But, there is a lot of truth in the headline. Many people in the business community are struggling to grow their presence online and believe (because many “experts” say this) that all they need to do to increase sales and engagement online, is to beautify their IG feeds. The reality is, manyyyyy of you are wasting money on pretty IG feeds.
In the age of online business and social selling, we know that we need to have a proper online presence in order to build an engaging community around our products and services. The best businesses know that they can generate awareness and sell online if they build their digital footprint on top of having a great business and systems that allows them to serve their clients.