Workshop Learning Hub
Thank you for attending.
The workshop may be over, but the implementation begins now. Everything you need to continue learning and build your 90-day Digital Visibility Roadmap is available below.
Inside the hub
Watch either complete workshop session.
Review and download the complete deck.
Complete the guided business assessment.
Continue developing your strategic skills.
Explore roles emerging from the AI shift.
Access the supporting learning links.
Start Here
This resource hub is designed to move you from learning to implementation. Follow these three steps to turn the workshop framework into a practical 90-day plan for your business.
Watch either replay from beginning to end, or revisit the sections most relevant to your business, customers, and digital strategy.
Understand the framework
Download the Digital Visibility Roadmap Exercise and upload it to ChatGPT, Gemini, Claude, or your preferred AI assistant.
Identify your visibility gaps
Answer each question one at a time. Once complete, your AI assistant will generate a personalized 90-day Digital Visibility Roadmap for your business.
Prioritize your next 90 days
You do not need to complete everything today. Begin with the workshop, work through the assessment, and build your roadmap one decision at a time.
Workshop Replays
Both recordings cover the complete Digital Strategy in the Age of AI workshop. Choose either session, take notes, and revisit the sections most relevant to your business.
Recorded Saturday, July 11
Session 9:00 AM–1:00 PM AST
Watch the complete Saturday session covering AI-powered discovery, SEO, AEO, GEO, digital infrastructure, content, authority, commerce, and the modern customer journey.
Watch on YouTubeRecorded Sunday, July 12
Session 5:00 PM–9:00 PM AST
Watch the complete Sunday session featuring the same core workshop, additional examples, AI-assisted commerce, content systems, authority signals, and implementation guidance.
Watch on YouTubeWorkshop Recap
A concise refresher on the six strategic ideas covered across both workshop sessions—and the foundations your business must strengthen in the age of AI.
AI, answer engines, social platforms, video, communities, and reviews are reshaping how customers discover businesses.
Businesses must move beyond rankings and become part of AI-generated answers, citations, and recommendations.
Content must help people understand the business while giving AI systems clear, structured, and trustworthy information.
Reviews, media mentions, partnerships, citations, expertise, and consistency strengthen credibility across the web.
AI is changing how customers research, compare, choose, purchase, and build relationships with businesses.
Businesses must build internal capability or develop a trusted network of specialists who can support implementation.
Workshop Materials
Download the complete presentation from the Digital Strategy in the Age of AI workshop and keep it as your reference guide while reviewing the replay and implementing what you have learned.
Includes the frameworks, models, visuals, and strategic concepts covered throughout the workshop.
AI-Guided Strategy Exercise
The Digital Visibility Roadmap Starter File is designed to be uploaded to your preferred AI assistant. Once uploaded, it launches a guided business assessment that concludes with a personalized 90-day action plan.
Do not complete the file manually. Download it, upload it to your AI assistant, and ask the AI to begin.
Download the file that contains the instructions and assessment framework for your AI assistant.
Upload the file to ChatGPT, Gemini, Claude, DeepSeek, or another AI assistant that supports document uploads.
Answer 20 questions about your business, digital presence, customers, content, authority, and capabilities.
Receive a prioritized 30, 60, and 90-day Digital Visibility Roadmap tailored to your business.
Begin Here
Download this file and upload it directly to your AI assistant. The file will instruct the AI to guide you through the assessment one question at a time.
Remember: The quality of your roadmap depends on the quality and specificity of the information you provide.
Executive Workshop Summary
Four strategic principles should guide how you approach digital visibility, customer discovery, and sustainable business growth in the AI era.
Customers increasingly receive direct answers, comparisons, and recommendations before they ever visit a website.
Your business must become understandable and recommendable within AI-generated results—not merely rank in search.
Your website should serve as a credible, structured source of truth for customers, search engines, and AI systems.
Clear services, structured information, useful content, and consistent business details remain essential.
Businesses need reviews, media coverage, citations, partnerships, public expertise, and consistent information across the wider web.
Your own claims are not enough. Credibility is strengthened when trusted third parties validate your expertise.
The objective is not simply to appear. Visibility should produce enquiries, bookings, sales, revenue, and stronger customer relationships.
Measure visibility by the quality of demand and commercial outcomes it produces—not attention alone.
Your Next Actions
You have completed the workshop. Now implementation begins. Work through these actions over the coming weeks to strengthen your digital visibility and commercial readiness.
Begin with your roadmap. Prioritize what matters most for your business instead of attempting all ten actions at once.
Download the Roadmap Starter File, upload it to your AI assistant, complete the guided assessment, and generate your personalized 90-day plan.
Begin hereReview your website, search visibility, business profiles, analytics, tracking systems, and core digital platforms.
Find the gapsStandardize your name, services, descriptions, contact information, operating details, and positioning across every public platform.
Create consistencyUpdate Google Business Profile, Bing Places, Apple Business Connect, and any relevant industry or regional directories.
Improve discoveryResearch the questions customers ask while discovering, comparing, evaluating, and deciding whether to choose your business.
Understand intentPublish clear content that answers customer questions, demonstrates expertise, and gives search and AI systems useful information.
Build relevanceStrengthen reviews, testimonials, media mentions, citations, partnerships, public expertise, and other third-party authority signals.
Confirm credibilityExamine your CRM, analytics, payment systems, ecommerce experience, lead handling, follow-up process, and conversion journey.
Remove frictionDecide which digital capabilities your team should own, develop, measure, and continuously improve internally.
Build ownershipDetermine where your business needs trusted external support across strategy, technology, content, media, analytics, automation, or implementation.
Close capability gapsContinue Your Learning
Develop the capabilities behind the workshop framework with three practical courses and three books covering AI visibility, modern marketing, content strategy, and the economics of attention.
Start with the subject most closely connected to your current responsibilities and implementation priorities.
Learn how to measure AI visibility, research prompts, strengthen brand mentions, and optimize content for AI-powered search.
Start the CourseExplore AI-assisted content, prompting, personalization, campaign strategy, analytics, and responsible use in modern marketing.
Start the CourseBuild practical, beginner-friendly skills for using generative AI to accelerate tasks, develop ideas, create content, and make better decisions.
View the CourseThree complementary perspectives on direct marketing, strategic content, and winning attention in a fragmented digital landscape.
A modern guide to using content, AI, social media, video, podcasts, and newsjacking to reach buyers directly.
View the BookA practical framework for creating valuable content, building an audience, strengthening community, and positioning a business as a trusted expert.
View the BookA guide to identifying underpriced attention and using modern social storytelling, media, and creative strategy to build brand and sales.
View the BookThe Emerging AI Visibility Workforce
Major companies are formalizing a new business capability: managing how brands are discovered, interpreted, cited, and recommended across AI-powered search and answer engines.
Every organization needs this capability—either through an internal role or a qualified external specialist.
Use these listings to understand how established organizations are defining ownership, responsibilities, required experience, and commercial outcomes.
Growth · Content · AI Discovery
A strategic content and organic-growth role responsible for connecting customer search intent, content systems, AI visibility, acquisition, signups, and revenue.
Demonstrable SEO, content, or organic-growth outcomes; strong editorial judgment; AI-search curiosity; systems thinking; and cross-functional execution.
Enterprise · Governance · AI Search
An enterprise role responsible for building an AEO Center of Excellence and governing how the brand appears across AI search, answer engines, and customer journeys.
Extensive search and digital-discovery experience, AEO knowledge, strategic leadership, analytical ability, content architecture, and cross-functional governance.
The same job descriptions provide strategic guidance for employers, consultants, and marketing professionals.
Use these roles as the starting point for defining how your organization will manage AI discovery, search visibility, content authority, measurement, and governance.
Treat these job descriptions as a professional-development blueprint. Study the responsibilities, identify your gaps, and begin building evidence that you can perform the work.
Recommended Viewing
Digital strategy no longer changes once every few years. The world’s largest technology companies are continuously redefining search, commerce, customer behaviour, devices, and artificial intelligence.
These keynote recaps provide important context for many of the shifts discussed throughout the workshop.
Explore AI Search, AI Mode, Gemini, shopping, agents, and Google’s evolving vision for digital discovery.
Google is transforming from a search engine into an AI-powered discovery, comparison, and action platform.
Understand Apple Intelligence, on-device AI, personal assistants, Siri, privacy, and the future of connected customer experiences.
Apple is embedding intelligence into the devices, interfaces, and personal experiences customers use daily.
Need Help Applying the Strategy?
The workshop gives you the framework. A one-on-one Digital Strategy Session helps you apply it to your specific business, market, customer journey, digital infrastructure, and growth priorities.
Together, we will identify your most important opportunities, determine what deserves attention first, and develop a practical implementation direction tailored to your organization.
Thank You