In today’s marketing world, content isn’t optional — it’s oxygen. And the pressure is only mounting: 📈 91% of marketers say they’re under pressure to do more with less🧠 83% are investing in AI and…
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How Well Do You Know Roti Lovers In Trinidad and Tobago?
Most businesses in Trinidad and Tobago think they know their audience.They assume they understand who their customers are, what they care about, and what kind of content will catch their eye.But when you really look…
Why Caribbean Businesses Are Invisible in the Age of AI Search
Over the last year, I’ve watched how AI has completely reshaped how people search for information, discover businesses, and make purchasing decisions. And I’ve come to a sobering realization: Most Caribbean businesses are completely invisible…
How To Optimize Your Instagram Content For Search
Instagram just made a quiet but game-changing move. As of July 10, 2025, professional Instagram posts — including Reels, carousels, images, and captions — are now searchable on Google. That means your content is no…
How AI is Impacting Thought Leadership Content in 2025!
In a digital world overflowing with content, why is your thought leadership content—crafted with care, insight, and expertise—not landing the way it used to? You’re showing up.You’re sharing real value.You’re doing everything “right.” Yet the…
Feeling Stuck? Use This Tool to Find Your Next Career Path
The Job Market Has Changed — But Most People Haven’t Been Told We are living through the biggest workforce shift since the Industrial Revolution — but no one gave us a roadmap. People are stuck….
AI Is the Sales Rep You’re Ignoring (And It’s Costing You Sales)
Let me be straight with you — the way people buy has already changed, and most businesses are still acting like it hasn’t. We’re in a time where your customer doesn’t need to call your…
Your Guide to Teaching Abroad — Featuring Andrea Bernard
Embarking on a journey to teach abroad can be both exhilarating and daunting. To shed light on this path, we sat down with Andrea, founder of Boldly Beyond Borders, who transitioned from Trinidad to teaching…
The Mid-Season Soca Social Media Report 2025
Carnival 2025 is in full swing, and with just three weeks left before the grand spectacle of Carnival Monday and Tuesday (March 3-4, 2025), the energy is at an all-time high! This is the peak…
Sales & Marketing in 2025: What Caribbean Businesses Need to Know
The digital world has reshaped the landscape of Sales & Marketing, changing how businesses attract and engage customers. In this special discussion on The Digital World on Freedom 106.5FM, I sat down with two leading…