I. Start With Self-Awareness Before I ever created a single podcast episode, article, or workshop… I had to understand myself. That’s the part nobody tells you. Everyone’s shouting “create content!” “Post every day!” “Get on…
Browsing CategoryDigital Strategy
The Content Creation Trap: High Costs, Low Results
In today’s marketing world, content isn’t optional — it’s oxygen. And the pressure is only mounting: 📈 91% of marketers say they’re under pressure to do more with less🧠 83% are investing in AI and…
Why Caribbean Businesses Are Invisible in the Age of AI Search
Over the last year, I’ve watched how AI has completely reshaped how people search for information, discover businesses, and make purchasing decisions. And I’ve come to a sobering realization: Most Caribbean businesses are completely invisible…
How To Optimize Your Instagram Content For Search
Instagram just made a quiet but game-changing move. As of July 10, 2025, professional Instagram posts — including Reels, carousels, images, and captions — are now searchable on Google. That means your content is no…
How AI is Impacting Thought Leadership Content in 2025!
In a digital world overflowing with content, why is your thought leadership content—crafted with care, insight, and expertise—not landing the way it used to? You’re showing up.You’re sharing real value.You’re doing everything “right.” Yet the…
AI Is the Sales Rep You’re Ignoring (And It’s Costing You Sales)
Let me be straight with you — the way people buy has already changed, and most businesses are still acting like it hasn’t. We’re in a time where your customer doesn’t need to call your…
Sales & Marketing in 2025: What Caribbean Businesses Need to Know
The digital world has reshaped the landscape of Sales & Marketing, changing how businesses attract and engage customers. In this special discussion on The Digital World on Freedom 106.5FM, I sat down with two leading…
How Caribbean Businesses and Marketers Are Failing Each Other
Businesses and marketers in the Caribbean are at a crossroads. Companies are struggling to see tangible results from their marketing efforts, while marketers are often unable to demonstrate clear business impact. This disconnect has led…
Social Media vs Search Marketing: Which is Better for Your Brand?
Over the years, the relationship between search marketing and social media marketing has sparked endless debates. Which one is more important? Which one delivers the better return on investment? This conversation often pits them against…
2025 Marketing Strategies and How to Leverage Them!
Preparing for Digital Marketing Success in 2025 As the year winds down, it’s the perfect time to reflect on what’s worked and what hasn’t in your business’s marketing strategy. With 2025 just around the corner,…