As we step into 2020, more people will inevitably take the bait and fall for the trap of content creation. I know, I know, everybody is talking about how much content they need to produce in order for their business to grow. While creating content is definitely a must-do practice, people need to understand the purpose of creating content, how to actually do it and most importantly…understand the context as a base for content. I’m here to say that in 2020, you will need to learn how to not fall into the content trap. You will learn that content is not king, context is!
There are currently over 600 million blogs and over 1.7 billion websites. The digital world is crowded and noisy, nor will it get better anytime soon.
To put it simply, the reason why context is king is that it directs the narrative…the who, what, where and why of your content.