The Goal in building your digital assets is for your business to have the key components so that your business can be found online and create commerce for your business. I teach you the skills needed to build each asset so that you are no longer dependent on outsourcing these functions of your business to a 3rd party.
Building Your Website
Learning how to go about building your website will save you on one of the biggest expenses entrepreneurs face when starting out. You learn the skills needed to build your website on the WordPress platform and how to integrate a variety of solutions into your digital home.
Email & Notification Marketing
Building your email & notification lists for marketing can greatly reduce ad spend and increase the value of your business. We learn how to integrate these tools into your website and creating strategies to use them moving forward within your business.
Google Business is one of the most underutilized platforms in the Caribbean, yet it is one of the most powerful tools to help build your business’s presence online. This platform serves as the control panel for local SEO and allows your business to appear in Google Search & Google Maps. We work on building your profile and learning how to use it to drive traffic to your website and understanding the rich data you receive to assist in making business decisions.
Content Marketing Strategy
Content Marketing is one of the most important things businesses can do to grow their presence online and attract the right customers to their business. Creating content will separate you from the pack! We dive into how to create content and the tools needed to create your content and also how to optimize it to be found on the search engines.
Ecommerce Strategy & Integration
Ecommerce is one of the most important aspects of early-stage entrepreneurs and business owners today. One of the first things we do is Google what the best platforms and payment processors are for websites and we end up on websites that provide information that is specific to other countries. There is very little information in the public domain about what is the best e-commerce solutions for Caribbean based businesses. Together, we look at your business model and implement the best e-commerce solutions to fit your business needs.