Have you heard about Google Business? Here in the Caribbean, one of the biggest mistakes we are making is not building our Digital Assets. The focus has generally been on trying to succeed on social media but many have not taken the time to understand what actually works on social media in order to find that success. A better strategy for businesses is to start investing in their digital assets and begin truly building their online presence.

That said, I am going to start talking about the digital assets that businesses in the Caribbean need to start building. First up, here are 5 reasons to set up Google Business and I’ll break down its significance in 2020.

Blogging isn’t something that just came about within the last year, it’s actually something that has been around since 1994. While blogs became mainstream in 2010 with over 152 million blogs online, it is still a medium that hasn’t really taken off in the Caribbean and for good reason. It begs the question to be asked, is blogging relevant in the Caribbean? I decided to break this down into a list of 5 reasons why it is relevant in the Caribbean.

I am sure you have all heard of the phrase, “timing is everything”, haven’t you?

Well, to put this into perspective, here in Trinidad, we only got fibre internet back in 2016. I remember when I just moved here in Oct 2013 and we didn’t even have 1mbps of speed. Netflix was buffering for heaven’s sake…NETFLIX!

It’s 2020…arguing about whether you need a website or not because you have a Facebook account is so 2019. I know that one of the biggest reasons people do not have a website is because of the fact that they believe it is still too expensive to get one. Do you know what is expensive? Not having a website in 2020 and learning how it works. Having a website is merely step 1, developing a plan so that your website brings you business and generates money is another thing. So let me break this down as simple as possible and show you how to start a WordPress website in 5 steps.

The steps are pretty simple:

1. Find a host & buy your domain name
2. Purchase a Theme
3. Install WordPress
4. Upload Theme
5. Customize to your liking

I know, I know…it’s too simple right? lol. To be honest, this is the exact process to go about building your website. Now, this is keeping it as basic as possible, customizing your website can go extremely deep. But purchasing a theme is essentially giving you a ready built website that is good to go and no 2 themes are built the same.

As we step into 2020, more people will inevitably take the bait and fall for the trap of content creation. I know, I know, everybody is talking about how much content they need to produce in order for their business to grow. While creating content is definitely a must-do practice, people need to understand the purpose of creating content, how to actually do it and most importantly…understand the context as a base for content. I’m here to say that in 2020, you will need to learn how to not fall into the content trap. You will learn that content is not king, context is!

There are currently over 600 million blogs and over 1.7 billion websites. The digital world is crowded and noisy, nor will it get better anytime soon.

To put it simply, the reason why context is king is that it directs the narrative…the who, what, where and why of your content.